HYVE MOBILE PARTNERED WITH MAYBEWORKS TO DEVELOP A ROBUST SYSTEM FOR AUTOMATED PARSING AND SYNCHRONIZATION OF DEEPLY NESTED XML DATA — ENSURING RELIABLE, SCALABLE HANDLING OF LARGE DAILY FILES WITH SEAMLESS API INTEGRATION.
Hyve Mobile is a platform that helps businesses manage subscription-based ad campaigns and track user behavior across providers like Google Ads and Smadex. Designed for scalability, Hyve Mobile supports real-time performance monitoring, behavioral targeting, and efficient resource use. With a flexible microservices architecture and smooth third-party integrations, it empowers teams to run high-volume campaigns with precision and insight.
Location: South Africa
Hyve Mobile needed to parse large, deeply nested XML files daily, convert them into JavaScript objects, and sync data with their API. The challenge was handling complex structures while maintaining existing features and enabling future updates — all with reliable, automated processing.
Parse large, unstructured XML files.
Convert data to a structured format for API use.
Sync parsed data with the internal database.
Automate the process with scheduled and manual triggers.
Integrate with the client's API.
How MaybeWorks organised the work:
After receiving the client's request, we scheduled a call to discuss the project's goals, and specific requirements. This allowed us to clarify key details, understand challenges, and align on expectations for the collaboration.
Using the collected information, we selected the best fit from our in-house team and managed the onboarding process ourselves.
The developer joined the project a week after the client contacted us, which allowed us to start work quickly and maintain the momentum of incremental growth.
Our outstaff manager monitored the developer's performance to ensure consistent results.
If necessary, and with the client's approval, our technical leaders were involved to solve complex problems.
We provided direct communication with the developer via Slack, while task tracking and scheduling were carried out in Jira.
Request and briefing
After receiving the client's request, we scheduled a call to discuss the project's goals, and specific requirements. This allowed us to clarify key details, understand challenges, and align on expectations for the collaboration.
Developer selection and onboarding
Using the collected information, we selected the best fit from our in-house team and managed the onboarding process ourselves.
Connecting with the client's team
The developer joined the project a week after the client contacted us, which allowed us to start work quickly and maintain the momentum of incremental growth.
Supervision of productivity
Our outstaff manager monitored the developer's performance to ensure consistent results.
Technical assistance
If necessary, and with the client's approval, our technical leaders were involved to solve complex problems.
Coordination tools
We provided direct communication with the developer via Slack, while task tracking and scheduling were carried out in Jira.
XXX
backend:
Node.js, NestJS
frontend:
React, Tailwind CSS, Bit.dev
cloudAndInfrastructure:
AWS, Docker, Kubernetes
integrationAndTools:
Axios, SAR
1 Frontend Developer 1 Backend Developer
1 Frontend Developer 1 Backend Developer
backend:
Node.js, NestJS
frontend:
React, Tailwind CSS, Bit.dev
cloudAndInfrastructure:
AWS, Docker, Kubernetes
integrationAndTools:
Axios, SAR
Ready to grow your team just as fast?
We'll select the perfect developer from our in-house team to sustain and boost the incremental growth of your project. Shall we discuss your tasks and requirements?
MaybeWorks supported Hyve Mobile in scaling their subscription campaign platform by strengthening performance, expanding integrations, and optimizing behavioral targeting. Our backend work ensured stability under high traffic while enabling real-time analytics and precise campaign control.
Scalable architecture.
Maintained and extended a microservices-based backend handling up to 300 requests per second.
Smarter targeting.
Integrated Google Ads and Smadex, expanded behavioral tracking, and improved campaign precision.
Reliable performance.
Used Kafka, Redis, TimescaleDB, and MySQL to optimize data flow, caching, and database efficiency.
Real-time visibility.
Added observability with OpenTelemetry and Grafana, giving teams insight into system health and user behavior.
Campaign builder tools.
Contributed backend logic for a dynamic landing page builder, simplifying campaign setup for marketers.
MaybeWorks helped automate and streamline Hyve Mobile's data ingestion process by building a robust system to handle deeply nested XML files from real estate partners. Our developers set up a daily scheduler, transformed raw XML into structured data, and ensured reliable syncing with the client's API. Despite inconsistent formats and massive file sizes, the result is a cleaner, faster data flow — helping Hyve maintain an up-to-date property database with minimal manual effort.
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